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Summer 2021 Internship: Member Acquisition – SEO Content Strategy

The Motley Fool

This is a Full-time position in New York, NY posted December 2, 2020.

Want to spend your summer interning at a company that is consistently rated as one of the best places to work in the country?

Is this a rhetorical question??The Motley Fool is a multimedia financial services company that provides financial solutions for investors through various stock, investing, and personal finance services.

We’ve been on the block for about 26 years and have honed a reputation for producing industry-leading work in a nationally recognized workplace.What does this team do?Our SEO Team enables us to share high-quality, engaging content with an ever-expanding portion of the world through search.

We use an equal mix of data analysis, strategy, collaboration, and execution to optimize our content and bring readers everywhere valuable financial information.What you’ll be doing this summer:In this role, you’ll learn to manage the SEO content creation process while optimizing for organic search and on-site engagement.

You will learn to identify the highest value content SEO opportunities for The Motley Fool, and execute on those opportunities.* Map out new and existing verticals to ensure optimal search visibility and user experience.* Get to know and learn to communicate with our team of writers as questions arise about assignments you’ve given them* Learn to perform keyword research, and use those skills to grow our targeted keyword portfolio* Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity* Evaluate cannibalizing URLs and determine appropriate redirect or repurpose strategy for older content* Collaborate with various disciplines (content, social media, tech, business intelligence, etc.) to implement SEO strategies.* Monitor daily performance of site rankings with a focus on increasing and defending our rankings.* Audit our internal linking on an ongoing basis to improve the search visibility for our highest value pages.* Gain and maintain knowledge of SEO in line with industry trends, creatively keeping us a step ahead of our competitorsWhat do you need to succeed in this role?* Be passionate about content, SEO, and proactive in staying up-to-date on all the latest trends and best practices* Have exceptional organizational, project management, and time management skills* Be a self-starter who learns quickly and is eager to contribute new ideas* Have a relentless curiosity and desire to learn* Be passionate about data-driven problem-solving* Details, detials, details.

(And if you just noticed that, you’re the type of person we’re looking for.)* Have the ability to receive and provide effective feedback among teammates* You must “get” Foolishness, have a sense of humor, and work well in a collaborative environment.

(Teamwork, dream work-all that good stuff.)* Experience with analytics tools (Think Google Analytics, Google Search Console, SEMRush, Moz, DeepCrawl, Ahrefs, or another program wherein you monitor site health and identify opportunities for improvement.)* Previous personal finance and/or investing experience is a huge plus.

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